What it is
Mission Vision Coach is a guided workflow that helps nonprofit leaders define or refine their mission, vision, and values. It then translates those elements into a Theory of Change-based logic model that connects your work to the outcomes and long-term impact you want to create.
Use this when
- Your mission or vision feels unclear, outdated, or difficult to use.
- You are preparing for strategic planning, a board retreat, a grant application, or team alignment.
What you’ll get
- Clear, concise mission, vision, and values language.
- A structured logic model connecting inputs, activities, outputs, outcomes, and impact.
What you need to provide
- A short description of your organization, programs, and who you serve.
- Any existing mission, vision, or values statements—even rough drafts.
- The changes or outcomes your organization hopes to create.
How to use it
- Choose a step-by-step process or paste your existing language.
- Answer a few focused questions and review suggested refinements.
- Use the completed statements and logic model in your planning and communications.
Common pitfalls
- Trying to include every program or activity in your mission statement.
- Confusing what your organization does with the change it hopes to create.
- Treating the first draft as final instead of refining it with your team.
Who this is for
- Nonprofit leaders, board members, and teams seeking greater strategic clarity.
- New organizations and established nonprofits revisiting their direction.
Who this is not for
- Anyone looking for generic language without providing organizational context.
- Organizations that want to replace team discussion and judgment rather than strengthen them.